A UNIQUE PARTNERSHIP OF DIGITAL, VIDEO, AND TELEVISION EXPERTISE
About Visit New England
The region’s largest website for travel and activities, established in 1995, VisitNewEngland.com is the go-to site for 5 million users annually. Our accompanying powerful social media presence includes 71,000 Facebook followers, online marketing on Twitter and Instagram, and a regularly updated blog. Email blasts also go out to 15,000 opt-in subscribers. Native-style listing ads, premium placements, graphic ads, annual and seasonal campaigns: the site is the perfect, customizable solution to your digital-marketing needs.Who does Visit New England reach? New and returning viewers seeking advice on where to stay and what to do in the region. Most viewers are affluent well-educated people who live in New England and the Mid-Atlantic states. Forty percent of them are ages 25 to 44; 77 percent are within one day’s drive of their destination; 60 percent access the site via mobile devices. High-use viewer personas include trendy moms who prefer higher-end hotels and resorts and like taking road trips with the family.
About Explore New England
People from all over the world visit New England for a chance to dive deep into a huge variety of stunning natural beauty.Explore New England is set up to inspire and guide travelers to outdoor activities, from puffin cruises in Maine to trout fishing on the Housatonic River in Connecticut, and much more. Explore New England provides descriptions, directions and contacts to these places. Most of all, it provides videos, films, and television shows that grab viewers by the heart and make a New England vacation impossible to resist.
You can reach those active and qualified audiences through short, customized films airing on the site and on TV, or in listings that describe New England travel. Additionally, short videos can be produced for posting on your website and social media. Explore New England has a package that can be customized to fit your goals. You can choose from a variety of options on this multi-platform site. Our experts will help you define your goals and will develop a proposal to help you meet them.
Proven team, proven formula, a commitment to high-quality production
EXPLORE NEW ENGLAND TELEVISION + FILM SERIES
About Visit New England
The region’s largest website for travel and activities, established in 1995, VisitNewEngland.com is the go-to site for 5 million users annually. Our accompanying powerful social media presence includes 71,000 Facebook followers, online marketing on Twitter and Instagram, and a regularly updated blog. Email blasts also go out to 15,000 opt-in subscribers. Native-style listing ads, premium placements, graphic ads, annual and seasonal campaigns: the site is the perfect, customizable solution to your digital-marketing needs.Who does Visit New England reach? New and returning viewers seeking advice on where to stay and what to do in the region. Most viewers are affluent well-educated people who live in New England and the Mid-Atlantic states. Forty percent of them are ages 25 to 44; 77 percent are within one day’s drive of their destination; 60 percent access the site via mobile devices. High-use viewer personas include trendy moms who prefer higher-end hotels and resorts and like taking road trips with the family.
Who does Visit New England reach? Viewers using their desktop and
mobile devices seeking advice on where to stay and what to do in the
region. Most viewers are affluent, well-educated people living in New
England and the Mid-Atlantic states. Forty percent are ages 25 to 44; 77
percent of VNE viewers are within one day’s drive of their destination;
and 60 percent access the site via mobile devices.
Visit New England viewers are active enjoying beaches, winter sports, and bicycling. Adventures and family travel are of great interest. Resorts and spas as well as dining and new food and drink experiences are sought by our viewers.
Visit New England viewers are active enjoying beaches, winter sports, and bicycling. Adventures and family travel are of great interest. Resorts and spas as well as dining and new food and drink experiences are sought by our viewers.
Affluent Travelers
are four times more likely to view Visit New England than the average Internet userTrendy Moms
who are emerging affluent travelers are five times more likely to view Visit New England than the average internet user and are 2 times more likely to stay at luxury hotels and resortsFamily Travelers
who do enjoy luxury and upscale accommodations and are ready to have fun at theme parksHealthy and Active People
who also like to nosh on a bagel as well as sit down to fine diningCultural Seekers
who attend events, buy books, and purchase fine craftsOutdoor Enthusiasts
who kayak, ski, fish, garden and who finish the day with fine wine or a craft brewShoppers
who spend in-store and online for travel, sporting equipment, gifts and home goods
Jonathan Lhowe - Founder // President // CEO
Jonathan founded Mystic Media, Inc. in 1993 to buy a start-up weekly newspaper, the Mystic River Press in Connecticut. In 1996 Mystic Media began to develop tourism web sites for New England and each of the six New England states. The websites have built a viewership of 5 million annual viewers along with a robust social media presence that includes 71,000 Facebook followers. In 2019, Jonathan partnered with Steve Wyman and Tom Richardson to form Explore New England, which produces videos of outdoor adventure that have appeared on New England Sports Network (NESN). Email JonathanKaren Rose Brown - Sales // Marketing
Karen meets and works with Visit New England and Explore New England clients in all six New England states. Prior to joining VisitNewEngland.com in 2007, Karen worked in sales and marketing positions for the Massachusetts Lodging Association, New England USA (the predecessor to Discover New England), and GTE contract publishing, which published the Spirit of Massachusetts Guide for the Massachusetts Office of Travel & Tourism. She served as vice president of the Massachusetts Tourism Coalition. She lives on the North Shore of Massachusetts. Email KarenSteve Wyman - Business Development
Steve began selling magazine advertising 25 years ago for Offshore Magazine and Chesapeake Bay Magazine. This led to his formation of a television production company and two television series on boating, Port O’ Call and On the Hook. In 2007, Steve founded a niche lifestyle marketing and video company, offering destination and content marketing to clients. This led in 2010 to creation of a company that published high-end coffee table publications, including New England Boating. Steve is the publisher and executive producer of a television series based on New England Boating and airing on New England Sports Network (NESN). Email SteveTom Richardson - Producer // Writer // Host
Tom is an outdoor writer, photographer and editor who worked for 15 years at Salt Water Sportsman, a national sport fishing magazine, before becoming editor of the regional monthly boating magazine Offshore in 2004. In 2009, Tom started the boating-lifestyle website BoatingLocal.com. In 2012, BoatingLocal was sold and renamed New England Boating, a brand comprising the website, a bi-annual magazine and a TV show, edited and hosted by Tom. He also launched and served as host and editor of New England Fishing magazine, website, and TV show. Email TomBrian MacFarlane - Sales Assistant // Computer Whisperer
A native of Hamden, Connecticut, Brian moved to Rhode Island in 2002. He worked at Pearson Yachts and a Roger Williams University. At Visit New England and Explore New England, Brian assists the sales staff with their work; helps clients with their advertising and billing needs, and maintains and updates the website. He is the office computer whisperer who is called upon to fix on-site technical problems when they happen, which is often. He lives in Providence and enjoys gaming, political activism and sampling the variety of restaurants in the city. Email BrianDanny Jerez - Sales Assistant // Computer Whisperer
Danny joined the VNE sales staff in 2018. He develops and writes advertising proposals. Danny also works on social media, in particular doing frequent posts on Instagram. He has worked for CVS and AAA Northeast in customer service and sales. He lives in the Providence, RI. He is married and the father of three boys. Email DannyMary Lhowe - Editor
As editor since 2006, Mary writes and posts information on VNE and social media about interesting places to visit and things to do in New England. Before 2006, Mary held reporting and editing positions in several newspapers, including the Newport (RI) Daily News and Gannett-owned newspapers in New York. She co-owned and edited community newspapers in North Carolina and Connecticut. She was an editor at the Watson Institute at Brown University. She performed public relations duties for the Mashantucket Pequot Tribe in Connecticut. Email Mary