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VisitNewEngland.com Advertising Best Practices
The most successful advertisers on VisitNewEngland.com (VNE) have taken full advantage of our text and graphic advertising formats. Niche and seasonal advertising opportunities are also important sources for gaining new business. By promoting your various services and amenities on appropriate VNE pages you will reach highly qualified viewers, that is, people who know exactly what they are looking for and who target their search precisely to that information.
VNE’s main advertising formats are descriptive listings and graphic ads (leaderboards, squares, skyscrapers and vertical banners). The listings are your first choice. VNE advertising listings contain up to 120 words of text, contact information, a small graphic, links to your web site, a map showing your location and, if requested, a link to your online reservations page.
Graphic ads can be placed on any VisitNewEngland.com page. Consider multiple pages such as running a graphic ad on every page within your region. Or you could appear on many regions or states on topical page such as Romantic Getaways or Family Activities. Ads flights can be defined by dates or set number of impressions. Multiple square or vertical banner ads on a page rotate position on reload so advertisers have equal high and low placements. There is only on leaderboard placement per page.
Ad Placements
Advertising listings on VNE start out with two placements: on a state and a regional page, for example New Hampshire Hotels and White Mountains Hotels. This ensures that your listings will be visible to VNE viewers seeking information by state and by region. The website also has New England-level pages for various topics, like Spas & Wellness or Vineyards & Wineries. These pages receive very high traffic and clicks. Placing a listing on a New England-level page incurs a small additional cost.
Your next choice gets into niche advertising. To get the most value from VisitNewEngland.com, your listing should appear on pages that are tailored to the services and amenities you offer. After you have placed your initial listing on the most appropriate and broad-based page, such as Hotels or Attractions, the next step is to place listings on additional, themed pages, such as Family Friendly Lodging, Romantic Getaways, or Pet Friendly. Being present on these niche pages increases your clicks. A family traveling with its dog is going to consider only pet-friendly accommodations, so if your business allows pets and is not listed on a Pet Friendly page you will miss reaching a potential new customer.
VisitNewEngland.com has been online since 1996. We have a thorough understanding of how viewers use the website and where your advertising dollars will work best. The simple equation is: placements on pages with a qualified audience, while costing more than a single listing, will reach more interested viewers resulting in more business to you. We are not trying to make one quick sale. We develop long-term, beneficial relationships with our over 800 advertisers.
For a VisitNewEngland.com media kit, advertising proposal, or additional information send an e-mail to info@visitnewengland.com or call 401-921-3000.
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Nightsong: A New Vampire Musical -- Woonsocket November 5, 2009 to November 8, 2009 |
“A Dickens's Christmas Carol, a Traveling Travesty in Two Tumultuous Acts” – Derby Line November 5, 2009 to November 8, 2009 |
“The 39 Steps” – New Haven November 5, 2009 to November 7, 2009 |
"Hello?" An Evening of Telephone Operas -- Brattleboro November 6, 2009 to November 7, 2009 |
Fair Earth Bazaar -- Madison November 6, 2009 to November 8, 2009 |
Provincetown Restaurant Week Now through November 12, 2009 |
Rooms with a View -- Southport November 6, 2009 to November 8, 2009 |
Cirque Mechanics Birdhouse Factory -- Portsmouth November 6, 2009 to November 7, 2009 |
Milton Artists Guild Holiday Art Show -- Milton November 7, 2009 |
Music For A Green Planet -- East Providence November 7, 2009 |
Pianist Di Wu with the Burlington Chamber Orchestra – Burlington November 7, 2009 |
James Montgomery Band – Essex November 7, 2009 |
Breakfast with George Washington -- Exeter November 7, 2009 |
Flamenco Guitar with Jesse Cook – Woodstock November 7, 2009 |
"My Mother's Italian, My Father's Jewish and I'm in Therapy" -- Worcester November 7, 2009 |
NH Open Doors -- Statewide November 7, 2009 |
Craftsmen's Holiday Craft Show -- Portland November 7, 2009 to November 8, 2009 |
Tray Chic! -- Bangor November 7, 2009 |
Bangor Arts & Crafts Show -- Bangor November 7, 2009 to November 8, 2009 |
Cakebread Wine Dinner -- Newport November 7, 2009 |
New Hampshire Folk Fest -- Rochester November 7, 2009 |
Imagination Movers -- Boston November 7, 2009 |
The Posh Sale -- Hartford November 7, 2009 |
Open Hearth Cooking: Pies – Deerfield Now through November 28, 2009 |
Vermont Winds Concert – Burlington November 8, 2009 |
New Haven Cocktail Competition November 8, 2009 |
Squirrel Nut Zippers – Salisbury November 8, 2009 |
The Bluegrass Gospel Project – Norwich November 8, 2009 |
The Pioneer Consort in Concert -- Wickford November 8, 2009 |
Great Stories to Tell with the Portland Symphony Orchestra – Portland November 8, 2009 |
"L’histoire Du Soldat" with the Portland Ballet – Portland November 8, 2009 |
Dirty Dozen Brass Band – Norfolk November 8, 2009 |
Lyle Lovett and His Large Band -- Portsmouth November 10, 2009 |
Virsky Ukrainian National Dance Company -- Providence November 10, 2009 |
Lipizzaner Stallions --Durham November 10, 2009 |
Yamato Drummers of Japan -- Portland November 10, 2009 |
Star Wars in Concert – Providence November 11, 2009 |
The Nutcracker Ballet Day – Boston November 11, 2009 |
Pfizer Fantasia -- West Springfield November 12, 2009 to November 14, 2009 |
Neko Case -- Portsmouth November 12, 2009 |
"As You Like It" -- Manchester November 12, 2009 to November 14, 2009 |
November Aha Night -- New Bedford November 12, 2009 |
Paula Cole -- Salisbury November 13, 2009 |
Tavern Fare in 18th & 19th Century New England with Bean Supper – Essex November 13, 2009 |
"Dixie’s Tupperware Party" -- Hartford November 13, 2009 to November 15, 2009 |
Mother-Daughter Holiday Tea -- Bristol November 13, 2009 |
New England Craft & Specialty Food Fair -- Salem November 13, 2009 to November 15, 2009 |
Nature Mania and Wolf Night – West Hartford November 13, 2009 |
Sugarloaf Crafts Festival -- Hartford November 13, 2009 to November 15, 2009 |
Jim Brickman: Beautiful World -- Providence November 13, 2009 |
Comedian Juston McKinney -- Rochester November 13, 2009 |
Augusta Arts & Crafts Show -- Augusta November 14, 2009 to November 15, 2009 |
The Machine – Salisbury November 14, 2009 |
A Tribute to Louis Armstrong with the Portland Symphony Orchestra – Portland November 14, 2009 to November 15, 2009 |
Ladies of the Lake Quilt Show – Shelburne November 14, 2009 to November 15, 2009 |
"The Art of Murder" -- Plymouth November 14, 2009 |
Jim Brickman -- Worcester November 15, 2009 |
Taste of Newport November 15, 2009 |
Kenny Wayne Shepherd -- Salisbury November 17, 2009 |
Downtown Dance Party with DJ Logic -- Portsmouth November 20, 2009 |
Shawn Colvin -- Salisbury November 20, 2009 |
Artfull Gifts Gift Show – Camden-Belfast November 20, 2009 to November 22, 2009 |
Arlo Guthrie & Family --Portland November 20, 2009 |
Artfull Gifts Gift Show – Camden-Belfast November 20, 2009 to November 22, 2009 |
Paula Poundstone – Fairfield November 20, 2009 |
America's Hometown Thanksgiving Celebration -- Plymouth November 20, 2009 to November 22, 2009 |
Crafts at the Capitol -- Concord November 21, 2009 to November 22, 2009 |
Tupelo Night of Comedy – Salisbury November 21, 2009 |
Tap Dogs – New Haven November 21, 2009 |
Homes for the Holidays Tour -- Gloucester November 21, 2009 |
Cuisine of Provençale dinner – Deerfield November 21, 2009 |
Big-Time Vaudeville with Michael Trautman and Michael Menes -- Gardiner November 21, 2009 |
Thanksgiving Parade -- Plymouth November 21, 2009 |
Big-Time Vaudeville Show – Gardiner November 21, 2009 |
Fine Art and Craft Show by Designing Women -- Freeport November 21, 2009 |
Open Hearth Cooking Class: A Thanksgiving Menu -- Deerfield November 21, 2009 |
Pianist Peter Serkin -- Portland November 22, 2009 |
Pennsylvania Girlchoir -- Westport November 22, 2009 |
Jeff Pitchell & Texas Flood -- -- Norfolk November 25, 2009 |
Peterborough Thanksgiving Eve Contra Dance – Peterborough November 25, 2009 |
Vineyard Artisans Holiday Festival – West Tisbury, Martha’s Vineyard November 27, 2009 to November 28, 2009 |
Gallagher -- Salisbury November 27, 2009 |
Not Another Bite. Dining in the Early 19th Century -- Waltham November 27, 2009 |
BLiNK! An Evening of Magic -- Portsmouth November 27, 2009 to November 28, 2009 |
Parade of the Big Balloons -- Springfield November 27, 2009 |
Holiday Tree Lighting -- Portland November 27, 2009 |
Local Craft & Wares Fair – Bethel November 27, 2009 |
Lighting of the Nubble -- York November 28, 2009 |
Season of Thanks 2009 -- Deerfield November 28, 2009 |
BEATexpo 2009 -- Stamford November 28, 2009 to November 29, 2009 |
Torchlight Parade & Fireworks with Santa & Mrs. Claus -- West Dover November 28, 2009 to November 29, 2009 |
Charles Dickens's Great-Great-Grandson Performs "A Christmas Carol" – Sutton November 28, 2009 to November 29, 2009 |
Makem & Spain Brothers -- Rochester November 28, 2009 |
Coco Montoya with Jen Lowe -- Norfolk November 29, 2009 |
Wynonna Judd Holiday Show – New Bedford December 1, 2009 |
The Lee Duo performs chamber music -- Storrs December 1, 2009 |
Hansel and Gretel -- Boston December 4, 2009 to December 6, 2009 |
"My Three Angels" -- Hyde Park December 4, 2009 to December 6, 2009 |
Maine Indian Basketmakers Sale and Demonstration -- Orono December 5, 2009 |
Holiday Culinary Tour – New Haven December 7, 2009 |
Trans-Siberian Orchestra -- Providence December 10, 2009 |
seARTS Wearable Arts Show & Sale – Gloucester December 11, 2009 to December 12, 2009 |
Craft Boston Holiday 2009 -- Boston December 11, 2009 to December 13, 2009 |
Cultural Survival Bazaar – Cambridge December 12, 2009 to December 13, 2009 |
Children's Concert with Jay Mankita – Manchester December 13, 2009 |
Handel's Messiah with the New Haven Symphony Orchestra – Fairfield December 16, 2009 |
Winter Solstice Celebration at the Travelers Science Dome – West Hartford December 18, 2009 |
New Bedford Symphony Orchestra Family Holiday Pops – New Bedford December 19, 2009 |
Christmas Plus Concert with the Shoreline Ringers -- Norwich January 13, 2010 |
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