VisitNewEngland.com Advertising Best Practices

VNE’s main advertising formats are descriptive listings and graphic ads (leaderboards, squares, skyscrapers and vertical banners). The listings are your first choice. VNE advertising listings contain up to 120 words of text, contact information, a small graphic, links to your web site, a map showing your location and, if requested, a link to your online reservations page.

Graphic ads can be placed on any VisitNewEngland.com page. Consider multiple pages such as running a graphic ad on every page within your region. Or you could appear on many regions or states on topical page such as Romantic Getaways or Family Activities. Ads flights can be defined by dates or set number of impressions. Multiple square or vertical banner ads on a page rotate position on reload so advertisers have equal high and low placements. There is only on leaderboard placement per page.

Ad Placements

Advertising listings on VNE start out with two placements: on a state and a regional page, for example New Hampshire Hotels and White Mountains Hotels. This ensures that your listings will be visible to VNE viewers seeking information by state and by region. The website also has New England-level pages for various topics, like Spas & Wellness or Vineyards & Wineries. These pages receive very high traffic and clicks. Placing a listing on a New England-level page incurs a small additional cost.

Your next choice gets into niche advertising. To get the most value from VisitNewEngland.com, your listing should appear on pages that are tailored to the services and amenities you offer. After you have placed your initial listing on the most appropriate and broad-based page, such as Hotels or Attractions, the next step is to place listings on additional, themed pages, such as Family Friendly Lodging, Romantic Getaways, or Pet Friendly. Being present on these niche pages increases your clicks. A family traveling with its dog is going to consider only pet-friendly accommodations, so if your business allows pets and is not listed on a Pet Friendly page you will miss reaching a potential new customer.

VisitNewEngland.com has been online since 1996. We have a thorough understanding of how viewers use the website and where your advertising dollars will work best. The simple equation is: placements on pages with a qualified audience, while costing more than a single listing, will reach more interested viewers resulting in more business to you. We are not trying to make one quick sale. We develop long-term, beneficial relationships with our over 800 advertisers.

For a VisitNewEngland.com media kit, advertising proposal, or additional information send an e-mail to info@visitnewengland.com or call 401-921-3000.